TITLE:
Site Selection Criteria for Sports Retail Sector: Istanbul Case
AUTHORS:
Tolga Kayacan, Funda Yirmibeşoğlu
KEYWORDS:
Retail Sector, Location, Site Selection, Sports Retail, Store
JOURNAL NAME:
Current Urban Studies,
Vol.5 No.3,
July
31,
2017
ABSTRACT: The retail sector has been greatly developing in Turkey, especially with the
addition of foreign investments in the last few years, which has resulted in a
considerable increase in the number of stores. This increase is also evident in
the number of stores in sports retail, as is the case in other sub-sectors of retail.
The aim of this study is to determine what decisions and criteria are taken
into consideration in the sports retail sector regarding the selection of store
locations. With this aim in mind, first a survey was conducted and given to
customers, the most important component of retail. Second, in order to determine
the sporting habits of customers, another survey study was done with
users of sports centers, and the results of these two studies were considered
together. The third survey study was done with the employees of sports retail
stores to see if their points of view supported the results of the first two surveys.
According to the results of the surveys, the most convenient locations
for the sports retailers seem to be shopping malls because they provide various
facilities, are easily accessible and provide a wide range of stores which have
almost every product one would look for. And also like other retailers, sports
retail stores prefer locations that are easily accessible and that can be reached
by great numbers of people.