TITLE:
A Comparisonal Study on Satisfaction of Chinese and Foreign Visitors about Performance Arts of Intangible Cultural Heritage—Taking Impression of Liu Sanjie as Example
AUTHORS:
Jiayu Mo, Yunxin Fu
KEYWORDS:
Tourist Satisfaction, Intangible Cultural Heritage, Impression of Liu Sanjie Performance, Chinese and Foreign Visitors
JOURNAL NAME:
Journal of Service Science and Management,
Vol.10 No.4,
July
31,
2017
ABSTRACT: In recent years, there is an increasing trend of intangible cultural heritage tourism products, especially real-life scenery performance tourism products. Since 2005 only “Impression” series of real-life scenery performance has seven performances, but few have good development until now. This paper selects “Impression of Liu Sanjie” real-life scenery performance as example, try to establish a “Impression of Liu Sanjie” real-life scenery performance tourist satisfaction measurement system, through the survey of Chinese and foreign tourists satisfaction “Impression of Liu Sanjie”, using empirical research and the combination of horizontal comparison method, comparing and analyzing foreign tourists satisfaction in order to provide a positive role in guiding similar performance arts Intangible cultural Heritage real-life scenery performance.