Article citationsMore>>

John, D.R., Loken, B., Kim, K. and Monga, A.B. (2008) Brand Concept Maps: A Methodology for Identifying Brand Association Networks. Journal of Marketing Research, 43, 549-563.
https://doi.org/10.1509/jmkr.43.4.549

has been cited by the following article:

SCIRP Newsletter
Copyright © 2006-2026 Scientific Research Publishing Inc. All Rights Reserved.
Top