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Oguoma, O.N., Nkwocha, V.I. and Ibeawuchi, I.I. (2010) Implications of Middlemen in the Supply Chain of Agricultural Products. Journal of Agriculture & Social Research, 10, 77-83.

has been cited by the following article:

• TITLE: Study on Operation Mode of Agricultural Supply Chain in WeChat Business Environment

  AUTHORS: Yue Cong, Yaqin Zheng

  KEYWORDS: Wechat Business, Agricultural Product Supply Chain, Operation Mode, C2B Supply Chain Mode

  JOURNAL NAME: Journal of Service Science and Management, Vol.10 No.3, June 26, 2017

  ABSTRACT: With the popularity of the Internet and smart phones, it is becoming more and more common to use WeChat to maintain human relationship, share information in life, and sell various kinds of agricultural products at the moment. This paper analyzes the characteristics and current situations of operation mode in agricultural supply chain, and points out the disadvantages of modern agricultural product supply chain model, then puts forward a new operation mode of agricultural supply chain which is based on the Internet, and WeChat is regarded as the medium trading platform for the purpose of shortening the length of the supply chain and ensuring the operation efficient of agricultural supply chain.