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Zeng, J. (2014) O2O Business Model Mobile Payment Intention to Use the Impact of Factors. Master’s Thesis, Jinan University, Jinan.

has been cited by the following article:

• TITLE: The Study of WeChat Payment Users Willingness Factor

  AUTHORS: Wei Xu

  KEYWORDS: WeChat Payment, Using Intention, Perceived Value, Perceived Risk, Mobile Payment

  JOURNAL NAME: Journal of Service Science and Management, Vol.10 No.3, June 12, 2017

  ABSTRACT: Based on the user’s perceived value and perceived risk, this paper constructs the model of the willingness to use the willingness to pay the user, designs the corresponding questionnaire and conducts the online sample survey, and uses Excel and SPSS20.0 to analyze the theoretical model and research hypothesis, then puts forward some suggestions to promote the development of WeChat payment platform, hoping to provide a reference for the development of WeChat payment.