TITLE:
The Study of WeChat Payment Users Willingness Factor
AUTHORS:
Wei Xu
KEYWORDS:
WeChat Payment, Using Intention, Perceived Value, Perceived Risk, Mobile Payment
JOURNAL NAME:
Journal of Service Science and Management,
Vol.10 No.3,
June
12,
2017
ABSTRACT: Based on the user’s perceived value and perceived risk, this paper constructs the model of the willingness to use the willingness to pay the user, designs the corresponding questionnaire and conducts the online sample survey, and uses Excel and SPSS20.0 to analyze the theoretical model and research hypothesis, then puts forward some suggestions to promote the development of WeChat payment platform, hoping to provide a reference for the development of WeChat payment.