TITLE:
Review and Research on Non-Market Strategy of Enterprises Based on Chinese Transition Period
AUTHORS:
Yixuan Liu
KEYWORDS:
Non-Market Strategy, Rational Perspective, Political Perspective, Ethical Perspective
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.7 No.5,
May
25,
2017
ABSTRACT: With the
bloom of the study of non-market strategy, the field is very complex; the
theories are different from each other and there are great differences between
Chinese and foreign enterprises. In view of these problems, we combed the
relevant literature of non-market strategy of EBSCO and CNKI database from 2006
to 2016, and tried to find out the theoretical perspective of the existing
non-market strategy research. Based on this research, we examine the
applicability of European and American enterprises' practical experiences to
Chinese enterprises and provide practical suggestions and guidance for
non-market activities of Chinese enterprises during the specific period of
Chinese transition.