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Zablah, A.R., Bellenger, D. and Johnston, W.J. (2004) An Evaluation of Divergent Perspectives on Customer Relationship Management: Towards a Common Understanding of an Emerging Phenomenon. Industrial Marketing Management, 33, 475-489.
https://doi.org/10.1016/j.indmarman.2004.01.006

has been cited by the following article:

• TITLE: New Technologies for Mobile Salesforce Management and CRM

  AUTHORS: Cameron Fisher

  KEYWORDS: CRM, Cloud, Microsoft, Mobile, Salesforce, Sales Force Automation, Salesforce.com

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.7 No.4, April 30, 2017

  ABSTRACT: As technology advances, the capabilities of the modern salesforce continue to evolve. By applying a modern CRM system, the ability to manage selling relationships is accelerating. This document describes a range of recent innovations that support a multichannel approach to building valuable customer connections.