TITLE:
Research on Accurate Information Pushing Based on Human Network
AUTHORS:
Meijie Yang, Yu Wang, Xiaorong Hou
KEYWORDS:
Social Network Analysis, Human Network, Small World, Subgroup, Key Nodes: Precise and Efficient Information, Information Transmission
JOURNAL NAME:
Social Networking,
Vol.6 No.2,
April
30,
2017
ABSTRACT: Based on the social network analysis methods and human network, this paper randomly selected 44 students (31 males and 13 females) as the research objects, and it used the UCINET software to analyze the friendship between them of which 43 used WeChat and 44 used QQ, and it also used the tool Netdraw to visualize the network sociogram. By mining the four aspects of density, accessibility, centrality, block model, the results demonstrated that QQ social network and WeChat social network existed the phenomenon of small world, leaders and subgroups, and the key nodes of QQ human network were more than WeChat network. Through using the key nodes, it can push the precise and efficient information and improve the accuracy of information transmission and impact among network members.