TITLE:
The Effect of Habitus and Capitals on Adoption Behavior of E-Commerce Information System: An Investigation of Digital Immigrants
AUTHORS:
Huifen Wang, Junping Wang
KEYWORDS:
Bourdieu, Capital, Habitus, Digital Immigrants, E-Commerce IS, Adoption Behavior
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.5 No.4,
April
28,
2017
ABSTRACT: With the rapid development
of e-commerce, more and more digital immigrants actively participate in online
shopping. However, some may be more skilled
in using e-commerce information system (e-commerce IS), while others
still meet some barriers doing so. Thus, it is interesting to investigate the
e-commerce IS adoption behavior of digital immigrants. To understand the critical resources that contribute
to the different behaviors between the digital immigrants, we attempt to
operationalize the capital perspective, drew on Bourdieu’s practice theory and
propose a research model to investigate: 1) the forms of capital and habitus
for using e-commerce IS; 2) what is the relationship
between digital immigrant’s capital, habitus and
e-commerce IS adoption behavior. Based on the data collected from
334 digital immigrants in China, we empirically test the proposed model. To
ensure the validity and reliability of the instrument, factor analysis and
reliability test were conducted. The results of multiple regression analysis
demonstrate the significant effects of habitus and capitals on digital
immigrants’ e-commerce IS adoption, especially the intrinsic motivation and propensity to
informatization dimension of habitus, the social influence and social support
dimension of social capital. Implications of the findings as well as
limitations of the study and directions for future research are also discussed.