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Braun, B.-M., Rose, K. and Rossger, P. (2007) Localizing for the Korean Market: Actually Being There with a Multi-Method Approach. In: Evers, V., Sturm, C., Alberto, M., Rocha, M., Cambranes Mart\Inez, E. and Mandl, T., Eds., Proceedings of the Eighth International Workshop on Internationalisation of Products and Systems, Merida, 28-30 June 2007, Product & Systems Internationalisation, Inc., 55-62.

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