TITLE:
The Function of English on the Spread of Chinese Tea Culture under the Background of Cross-Border E-Commerce
AUTHORS:
Jing Tan
KEYWORDS:
Cross-Border E-Commerce, Chinese Tea Culture, English, Foreign Customers
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.5 No.2,
February
14,
2017
ABSTRACT: China is a rising power all over the world in the 21st century. With the rising international status of China, more and more overseas countries want to learn and master Chinese symbols, and the oversea spread of Chinese culture is becoming a current hot topic. Chinese tea is famous all over the world for a long time with its various kinds and good tastes. But the export of Chinese tea often meets difficulties. Inspecting the international tea market, it is not hard to find that all countries have their own comparative advantages, especially for small southeast Asian countries which make a national effort to develop the tea foreign trade in order to meet the needs of national economy. All these bring a great challenge to the export of Chinese tea that how to convey our tea information to overseas customers accurately and how to improve their product experience. To solve these difficulties, China needs to attach great importance to English. The specific solutions include building a third party translation team, establishing tea culture translation standards and expanding the business scope of the tea culture.