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Zanna, M.P. and Fazio, R.H. (1982) The Attitude-Behavior Relation: Moving toward a Third Generation of Research. In: Zanna, M.P., Higgins, E.T. and Herman, C.P., Eds., Consistency in Social Behavior: The Ontario Symposium (Vol. 2), Erlbaum, Hillsdale, NJ, 283-301.

has been cited by the following article:

• TITLE: Experimental Analysis of Attitudes: The Factorial-Survey Approach

  AUTHORS: Sergio Herzog

  KEYWORDS: Experimental, Survey, Factorial Approach

  JOURNAL NAME: Open Journal of Social Sciences, Vol.5 No.1, January 16, 2017

  ABSTRACT: A reading of the studies having been published by important sociological and criminological journals reveals a clear picture: for a variable to be considered dependent in a randomized experimental study (at least for those accepted and published by these journals), it has to be behavioral. The question asked in this article is, may only behavioral measures constitute dependent variables in highly qualified experimental studies? The answer is a distinct “no”, and attitudinal measures are also proposed as possible and legitimate dependent variables in randomized experimental studies. Here the factorial-survey approach, a relatively new survey technique, which combines the benefits of controlled, randomized experimental designs and conventional surveys, is suggested as a characteristic experimental technique in such studies. This article concludes that the factorial-survey approach may be considered an appropriate experimental technique in social science research—it produces findings that less developed methods are not able to examine.