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Demirtas, E. A., Anagun, A. S., & Koksal, G. (2009). Determination of Optimal Product Styles by Ordinal Logistic Regression versus Conjoint Analysis for Kitchen Faucets. International Journal of Industrial Ergonomics, 39, 866-875.
https://doi.org/10.1016/j.ergon.2009.06.007

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