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Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1985) A Conceptual Model of Service Quality and Its Implications for Future Research. The Journal of Marketing, 49, No. 4.
http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.470.4027&rep=rep1&type=pdf

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