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R. H. Thaler and E. J. Johnson, “Gambling with the House Money and Trying to Break Even: The Effects of Prior Outcomes on Risky Choice,” Management Science, Vol. 36, No. 6, 1990, pp. 643-660. doi:10.1287/mnsc.36.6.643

has been cited by the following article:

• TITLE: Testing Validity of Using Sample Mean in Studies of Behavioral Facts

  AUTHORS: Yongchen Zou, Runqi Hu

  KEYWORDS: Risk Preferences, Behavioral Economics, Prospect Theory, Heuristics

  JOURNAL NAME: Modern Economy, Vol.2 No.3, July 29, 2011

  ABSTRACT: In this paper we argue that a couple of taken-for-granted methods employed in studying behavioral facts of human risk preference are mistakable. We call for within-subjects experiment design and propose a simple statistical method that might be used to test the validity of using sample mean in interpreting as well as generalizing risk preferences.