TITLE:
Leading for Sustainability in the Brazilian Construction Industry
AUTHORS:
Alexandre Jose Vianna Barbosa de Araujo, Ubiratan Rohan, Robson Rosa Branco, Christine Kowal Chinelli, Carlos Alberto Pereira Soares
KEYWORDS:
Construction Industry, Sustainability, Environmental Challenges, Stakeholders
JOURNAL NAME:
Open Journal of Civil Engineering,
Vol.6 No.5,
November
22,
2016
ABSTRACT: This article analyzes the major stakeholders in the Brazilian construction industry
from the viewpoint of the companies in this sector, as well as how these organizations
relate to their stakeholders with regard to the topic of sustainability in the construction.
The study was based on the principle that the relationship with stakeholders
is one of the foundations for the inception and continuity of activities toward
sustainability. The findings of which show that the construction companies start the
sustainability implementation process without the involvement of external stakeholders.
This survey points out the difficulty faced by Brazilian construction companies in relating to their stakeholders. There is the perception that the customers and other actors do not value sustainability-oriented activities, but, at the same time, the relationship of the companies with these stakeholders is limited to disclosure of information. This characteristic of the industry reveals a need for sustainability projects that take into consideration, since their formulation, the stakeholders’ perceptions. The importance of this article lies in the recognition that, although the topic
of sustainability is discussed at all levels, studies that examine how specific construction
industries have been dealing with it are still rare.