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Tan, T. T. W., Ling, L. B., & Theng, E. P. C. (2002). Gender-Role Portrayals in Malaysian and Singaporean Television Commercials: An International Advertising Perspective. Journal of Business Research, 55, 853-861.
http://dx.doi.org/10.1016/S0148-2963(00)00225-3

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