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Furnham, A., Gunter, B., & Walsh, D., (1998). Effects of Programme Context of Memory of Humorous Television Commercials. Applied Cognitive Psychology, 12, 555-567.
http://dx.doi.org/10.1002/(SICI)1099-0720(1998120)12:6<555::AID-ACP537>3.0.CO;2-X

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