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Rust, R.T. and Oliver, R.L. (1994) Service Quality: Insights and Managerial Implications from the Frontier. In: Rust, R.T. and Oliver, R.L., Eds., Service Quality: New Directions in Theory and Practice, Sage Publications, Thousand Oaks, 1-19.
http://dx.doi.org/10.4135/9781452229102.n1

has been cited by the following article:

• TITLE: Service Quality Experience and Customers’ Behavioural Intentions in Active Sport Tourism

  AUTHORS: Anna Romiti, Daria Sarti

  KEYWORDS: Experience, Service Quality, Sport Tourism, Intent to Return, Loyalty

  JOURNAL NAME: Modern Economy, Vol.7 No.12, November 1, 2016

  ABSTRACT: This paper analyzes the role played by experience in the loyalty and intent to return of sports tourists to a running race. The data for this study were collected through an online questionnaire filled in by 984 participants of one of the most important international running races in Italy. A regression analysis was conducted to evaluate the data. The results showed that aesthetic dimensions (the valence and the venue) were the principal determinant of loyalty for active sports tourists. The principal determinants of the intent to return were the venue and the technical quality (the value and the challenge). This study provides suggestions for future research and gives useful insights into managerial implications for sports tourism management.