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Meng, X.L. (2015) Marketing of Higher Education Schools: Problems and Strategies in China from the Practice of the United States. Journal of Nanjing University of Radio and Television, No. 3, 38.

has been cited by the following article:

• TITLE: Education Marketing Research

  AUTHORS: Xiaogang Yang

  KEYWORDS: Education Marketing, Educational Organization Marketing, Consumer Education, Educational Marketing

  JOURNAL NAME: Theoretical Economics Letters, Vol.6 No.5, October 21, 2016

  ABSTRACT: “Education marketing” is a new concept used in high frequency interiorly in recent years, but it has significantly different interpretations in the educational circles and business circles, extremely easy to cause the misuse and mix, which is not conducive to the development and application of this new subject of marketing. The analysis of this paper shows that: there are four essential differences in the understanding of “educational marketing” in the education and business circles and two suggestions are put forward to solve the problem.