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Smith, A., Fischer, E. and Yongjian, C. (2012) How Does Brand-Related User-Generated Content Differ across YouTube, Facebook, and Twitter? Journal of Interactive Marketing, 26, 102-113.
http://www.sciencedirect.com/science/article/pii/S1094996812000059
http://dx.doi.org/10.1016/j.intmar.2012.01.002

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