TITLE:
A Review of Green Consumer Behavior Based on the Social Perspective
AUTHORS:
Dandan Lin, Haiquan Chen
KEYWORDS:
Green Consumption, Social Comparison Orientation, Literature Review
JOURNAL NAME:
Theoretical Economics Letters,
Vol.6 No.5,
October
11,
2016
ABSTRACT: The significance of the research on green
consumption behavior is not only to reveal the
laws of green consumption behavior, but also to provide useful suggestions for
the promotion of green consumption behavior. Therefore, the topic is of significance.
This paper adopts bibliometric method to probe into the research findings of green
consumption referenced by China National Knowledge Infrastructure (CNKI). In recent years, the study about green
consumption has been made both at home and abroad, mainly focusing on the connotation,
characteristics of green consumption, factors influencing green consumption behavior
and green consumption development strategies, etc. But as far as the
present state of study is concerned, there are few scholars study the mechanism
of the green consumption behavior from the perspective of social comparison and
point out that future research should highlight the multidisciplinary research
perspective. Besides, empirical analysis tool should be strengthened in the
research to detect the mechanism of green consumption behaviors.