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Soman, D., Ainslie, G., Frederick, S., Li, X., Lynch, J., Moreau, P. et al. (2005). The Psychology of Intertemporal Discounting: Why Are Distant Events Valued Differently from Proximal Ones? Marketing Letters, 16, 347-360.
http://dx.doi.org/10.1007/s11002-005-5897-x

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