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Anderson, S.P. and Jullien, B. (2016) The Advertising-Financed Business Model in Two-Sided Media Markets. In: Anderson, S., Waldfogel, J. and Stromberg, D., Eds., Handbook of Media Economics, Elsevier Science.
http://dx.doi.org/10.1016/b978-0-444-62721-6.00002-0
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