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Szymanski, D.M., Troy, L.C. and Bharadwaj, S.G. (1995) Order of Entry and Business Performance: An Empirical Synthesis and Reexamination. Journal of Marketing, 59, 17-33.
http://dx.doi.org/10.2307/1252325

has been cited by the following article:

• TITLE: The Relationship among Social Capital, Service Types and Service Innovation Performance in Logistics Enterprises

  AUTHORS: Xue Tian, Chen Wang, Xiaoyi Li, Pengfei Niu, Weipeng Si

  KEYWORDS: Social Capital, Service Innovation Type, Service Innovation Performance

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.6 No.8, August 29, 2016

  ABSTRACT: This study focuses on the relationship of social capital, service innovation types and service innovation performance. Through the empirical research on 210 logistics enterprises, we will find that vertical relationship capital can only promote the incremental service innovation, horizontal relationship capital can only promote the breakthrough service innovation, and social relationship capital can promote both types of service innovation. Both the two types of service innovations can improve the enterprise’s service innovation performance. Finally, the research puts forward suggestions for logistics enterprises and points out the limitations and trend for future research.