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Camm, J.D., Chorman, T.E., Dill, F.A., Evans, J.R., Sweeney, D.J. and Wegryn, G.W. (1997) Blending OR/MS, Judgment, and GIS: Restructuring P&G’s Supply Chain. Interfaces, 27, 128-142.
http://dx.doi.org/10.1287/inte.27.1.128

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