TITLE:
The Study of Temple Tourism Brand Marketing—Taking Guangxiao Temple as an Example
AUTHORS:
Mingzhu Liang, Mingsen Wang, Songjun Xu
KEYWORDS:
Religious, Guangxiao Temple, Temple Tourism, Brand Marketing
JOURNAL NAME:
Chinese Studies,
Vol.5 No.3,
August
10,
2016
ABSTRACT: Nowadays, religious tourism draws attention in the research field of tourism, especially the once sluggish temple. However, due to the remote geographical location, religious tourism resources have not been effectively utilized. To solve this problem, brand marketing needs to be emphasized, which could improve the scenic visibility and reputation of religious tourism. This paper uses the Guangxiao Temple as a case to analyze its brand marketing situation. We try to propose solutions through such examination.