Article citationsMore>>

Mattsson, L.-G. (1985) An Application of a Network Approach to Marketing: Defending and Changing Market Positions. In: Dholakia, N. and Arndt, J., Eds., Changing the Course of Marketing: Alternative Paradigms for Widening Market Theory (Supplement 2), JAI Press, Greenwich, 263-288.

has been cited by the following article: