TITLE:
Theoretical and Practical Implications of Applying Theory of Reasoned Action in an Information Systems Study
AUTHORS:
Odoyo Collins Otieno, Samuel Liyayla, Benson Charles Odongo
KEYWORDS:
Information Systems, Mobile phones, TAM, Theory of Reasoned Action, TRA
JOURNAL NAME:
Open Access Library Journal,
Vol.2 No.12,
December
15,
2015
ABSTRACT: Theory of Reasoned Action was formulated by social psychologist [1]. The theory resulted from attitude research using the Expectancy Value Models. Even though this theory can be applied in studying a number of research cases in Information Systems discourse, it has not been extensively used, and in cases where it has been used, it has mainly set the stage for other theories such as Technology Acceptance Model, Unified Theory of Acceptance and Utilization of Technology and Innovation Diffusion Theory among others. This has there positioned Theory of Reasoned Action as underutilized even though it is a very strong theory to support Information Systems studies.