TITLE:
Fresh Fruits and Vegetables “Last Mile” Home Delivery in China Current Situation Research
AUTHORS:
Xuewen Zhang, Haifang Zhang
KEYWORDS:
Fresh Electronic Commerce, Fresh Fruits and Vegetables, Home Delivery, “The Last Mile”
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.6 No.7,
July
25,
2016
ABSTRACT: 2012 was named as “the first year of Fresh Electronic Commerce” in China. Then the Electronic Commerce of fresh and fresh home delivery obtained rapid development. Although the development speed of fresh home delivery is fast, it still could not meet the demand of Fresh Electronic Commerce. The aim of this paper is to analyze the current situation of development of “the last mile” of Chinese fresh delivery and put forward some suggestions can be adopted for fresh delivery terminal development.