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Bettencourt, L., Cintron-Arias, A., Kaiser, D. and Castillo-Chavez, C. (2006) The Power of a Good Idea: Quantitative Modeling of the Spread of Ideas from Epidemiological Models. Physica A, 364, 513-536.
http://dx.doi.org/10.1016/j.physa.2005.08.083

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