TITLE:
Literature Review on Product Distinctiveness Evaluation and Consumer Choice Based on Need for Uniqueness
AUTHORS:
Min Gao, Bingqun Cui
KEYWORDS:
Product Distinctiveness, Need for Uniqueness, Feature Comparison, Choice Set
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.6 No.7,
July
22,
2016
ABSTRACT: Product distinctiveness evaluation based on need for uniqueness is a fundamental psychological process in consumer choice, and researchers have found some results about it. From product feature comparison perspective, this article arranges these influence factors and establishes the structural system of consumer evaluation for product distinctiveness, and summarizes the researches achievements in this field.