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Li, Y. (2008) Strategic Alliance Theory and the Strategic Choice of Enterprise Alliance. Business Era, No. 22, 40-41.

has been cited by the following article:

• TITLE: The Advantages and Measures of Constructing Logistics Strategic Alliance for Chain Marketing Enterprises

  AUTHORS: Xiaogang Yang

  KEYWORDS: Chain Marketing Enterprise, Logistics Strategic Alliance, Advantage, Scale Economy, Measure

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.6 No.7, July 18, 2016

  ABSTRACT: The results indicated that the logistics strategic alliance has obvious advantages and benefits to economies of scale, and building strategic alliance of logistics is an effective way for the chain marketing enterprises to achieve economies of scale, which can enhance their core competitiveness. In this paper, the author pointed out the specific measures of the chain marketing enterprises to construct and consolidate logistics strategic alliance.