TITLE:
Methodological Approach in Perception Management
AUTHORS:
Mehmet Tuğrul Cabıoğlu, Sevgin Özlem İşeri
KEYWORDS:
Perception, Perception Management, Dopamine, Cortisol, Oxytocin
JOURNAL NAME:
Open Access Library Journal,
Vol.2 No.7,
July
31,
2015
ABSTRACT: Perception is the interpretation of the sensory stimuli received from the
environment. Visual, auditory, and tactile senses are collected and interpreted
in the “General Interpretation Area” (Wernicke’s area). This area alone plays a
much more active role than all other regions of the cortex in the comprehension
of the brain called intelligence. We comprehend the events as a whole with the
combination of the visual, auditory, and tactile perceptions in the Wernicke’s
area; the events remain longer in our memory and its impact on us is stronger.
This situation is called multi-sensory perception. Different pressure groups
are in an effort to influence the feelings, sensations, systems of thought, and
actions of their target population in order to ensure their target population
to behave in line with their targets. In this respect, “Perception Management”
is defined as all activities that are performed to influence the thoughts of a
target population. Modeling, focusing attention on a specific point, creating
an expectation, participation, rewarding, punishment, and stress management are
among the methods applied in perception management. If we learn these methodological
approaches used in perception management, we are in the opinion that it would
be easy for individuals to decide independently by preventing them from the
influence and manipulation of different pressure groups on their decision-making
processes. Today, pressure groups aim at managing the community in line with
their targets by influencing single individuals mostly using the perception
management method.