TITLE:
The Comparison of Trust Structure between Urban and Rural Residents in China
AUTHORS:
Guanqiong Yang, Shuxian Zeng
KEYWORDS:
Social Trust, Particularistic Trust, Organizational Trust, Social Capital
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.6 No.5,
May
31,
2016
ABSTRACT: Trust is an important form of social capital, it promotes the groups developing positively cooperation with each other, and has a closely relation with social economic development. Based on the data of China General Social Survey (CGSS) 2010, this article attempts to compare the difference of social trust structure between the urban and rural in China through three aspects: general trust, special trust and organizational trust. The result found out that the social networks and institutional environment of urban and rural are different, which leads to the development rate of social trust in the urban and rural is not synchronized, the rural residents’ trust level is higher than the city. And it seems that the city is apparently losing its own trust system to regulate people’s behavior and values while the whole society has the old and new trust system alternating. It is important to improve social trust of China, and establish a proper trust system for the modern economic development and social life. This article finally puts forward that we can improve institutional norm, popularize higher education and develop social autonomy organization to solve the problem.