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Camerer, C.F. and Fehr, E. (2004) Measuring Social Norms and Preferences Using Experimental Games: A Guide for Social Scientists. Foundations of Human Sociality: Economic Experiments and Ethnographic Evidence from Fifteen Small-Scale Societies. Oxford University Press, Oxford, 55-95. http://dx.doi.org/10.1093/0199262055.003.0003

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