TITLE:
Consumers’ Perception and Attitudes toward Packaged Milk in Turkey—A Descriptive Study
AUTHORS:
Iraz Haspolat Kaya
KEYWORDS:
Consumer, Food Safety, Pasteurized Fluid Milk, UHT Milk
JOURNAL NAME:
Food and Nutrition Sciences,
Vol.7 No.6,
May
18,
2016
ABSTRACT: This study was conducted to analyze obtained
data by consumer survey about packaged milk as long-life (UHT, ultra-high
temperature) and pasteurized fluid milk (PFM). To achieve a 2.83% sampling
tolerance, 1222 consumers were interviewed in person, and the data were
collected. Although 76.4% of urban consumers (UCs) preferred UHT and PFM, the
potential customer rate was 51.1% to 56.9%. In addition, the consumers who identify PFM with negative expression
were identified as a high level of 68.4%. The definitions used for UHT can be
considered as more neutral. 52.6% of consumers consider that there is a change
in the composition of UHT and PFM during the production. The consumer groups
(51.3%) thinking that this change is due to the addition of additives stand
out. It is possible to assert that the main motivation factor for the negative
attitudes of consumers towards UHT and PFM is the distrust of the technology in
use.