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Cialdini, R.B., Kallgren, C.A. and Reno, R.R. (1991) A Focus Theory of Normative Conduct: A Theoretical Refinement and Re-Evaluation of the Role of Norms in Human Behavior. Advances in Experimental Social Psychology, 24, 201-234.
http://dx.doi.org/10.1016/S0065-2601(08)60330-5

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