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Cui, B.Q. and Li, Y.P. (2015) Research on Mechanism of Distributors’ Frequent Ordering Intention: A Prospect Theory Perspective. Modern Economy, 6, 1167-1172.
http://dx.doi.org/10.4236/me.2015.611110

has been cited by the following article:

• TITLE: Analyzing the Impact of Price Promotion Strategies on Manufacturer Sales Performance

  AUTHORS: Bingqun Cui, Kejia Yang, Tingjui Chou

  KEYWORDS: Price Promotion Strategies, Sales Performance, Prospect Theory

  JOURNAL NAME: Journal of Service Science and Management, Vol.9 No.2, April 27, 2016

  ABSTRACT: This article studies the influences of three different strategies of distributor price promotion, i.e. award-type price promotion, threat-type price promotion and rebate, on manufacturer’s sales performance by empirical research, and analyzes the regulatory effect of promotion strength in the influence of two price promotion strategies on manufacturer’s sales performance, thus providing a theoretical foundation and empirical reference for enterprises to reasonably implement distributor price incentive and customer management.