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Hauser, J., Tellis, G.J. and Griffin, A. (2006) Research on Innovation: A Review and Agenda for Marketing Science. Marketing Science, 25, 686-717.
http://pubsonline.informs.org/doi/abs/10.1287/mksc.1050.0144?journalCode=mksc http://dx.doi.org/10.1287/mksc.1050.0144

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