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Hoyer, W.D., Chandy, R., Dorotic, M., Krafft, M. and Singh, S.S. (2010) Consumer Concretion in New Product Development. Journal of Service Research, 13, 283-296.
http://jsr.sagepub.com/content/13/3/283.abstract http://dx.doi.org/10.1177/1094670510375604

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