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O’Hern, M.S. and Rindfleisch, A. (2009) Customer Co-Creation: A Typology and Research Agenda. Review of Marketing Research, 6, 84-106. http://dx.doi.org/10.1108/S1548-6435(2009)0000006008 http://www.emeraldinsight.com/doi/pdfplus/10.1108/S1548-6435%282009%290000006008

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