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Vanhonacker, F., Verbeke, W., Van Poucke, E. and Tuyttens, F.A.M. (2007) Segmentation Based on Consumers’ Perceived Importance and Attitude toward Farm Animal Welfare. International Journal of Sociology of Food and Agriculture, 15.

has been cited by the following article:

• TITLE: Understanding Consumer Pork Attribute Preferences

  AUTHORS: Ann M. Cummins, Nicole J. Olynk Widmar, Candace C. Croney, Joan R. Fulton

  KEYWORDS: Consumer Preferences, Consumer Demand, Best-Worst Scaling, Market Analysis

  JOURNAL NAME: Theoretical Economics Letters, Vol.6 No.2, April 6, 2016

  ABSTRACT: The best-worst scaling method was used to investigate consumers’ perceptions of the relative importance of seven different pork production and product attributes. Demographic information was then analyzed to determine which consumer characteristics were statistically significant determinants of these preferences. Of the attributes studied, animal welfare was ranked third most important following pork/food safety and taste. Consumer characteristics including gender, having a source for animal welfare information, and having purchased pork in the last year were found to be determinants of the size of the share of preference for many of the pork attributes studied.