TITLE:
Understanding Consumer Pork Attribute Preferences
AUTHORS:
Ann M. Cummins, Nicole J. Olynk Widmar, Candace C. Croney, Joan R. Fulton
KEYWORDS:
Consumer Preferences, Consumer Demand, Best-Worst Scaling, Market Analysis
JOURNAL NAME:
Theoretical Economics Letters,
Vol.6 No.2,
April
6,
2016
ABSTRACT: The best-worst scaling method was used to investigate consumers’
perceptions of the relative importance of seven different pork production and
product attributes. Demographic information was then analyzed to determine
which consumer characteristics were statistically significant determinants of
these preferences. Of the attributes studied, animal welfare was ranked third
most important following pork/food safety and taste. Consumer characteristics
including gender, having a source for animal welfare information, and having
purchased pork in the last year were found to
be determinants of the size of the share of preference for many of the pork
attributes studied.