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Pham, M.T., Geuens, M. and De Pelsmacker, P. (2013) The Influence of Ad-Evoked Feelings on Brand Evaluations: Empirical Generalizations from Consumer Responses to More than 1000 TV Commercials. International Journal of Research in Marketing, 30, 383-394.
http://dx.doi.org/10.1016/j.ijresmar.2013.04.004

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