TITLE:
Reconfiguration and Empirical Study on the Evaluation System of WeChat Communication Effect of Sci-Tech Periodicals
AUTHORS:
Feifei Han, Zhangzhi Ge, Rongting Zhou
KEYWORDS:
Sci-Tech Periodical, WeChat Communication Effect, Evaluation System, Evaluation Index
JOURNAL NAME:
Advances in Journalism and Communication,
Vol.4 No.1,
March
11,
2016
ABSTRACT: In the coming Micro-Communication era, many Sci-Tech periodicals have successively registered WeChat Official Accounts and then how to objectively evaluate the communication effects of the WeChat Official Accounts of Sci-Tech periodicals becomes the biggest concern at present. This thesis analyzed the existing communication effect evaluation system of WeChat Official Accounts of Sci-Tech periodicals and its problems, and put forward the following improving strategies: re-building a new evaluation system of WeChat communication effect of Sci-Tech periodicals via the selection of evaluation indexes, the division of assessment index weight and the calculation method of evaluation index, then testing the reliability and efficiency of the new evaluation system, and finally putting forward the corresponding policy recommendations.