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Eliashberg, J., Lilien, G.L. and Rao, V.R. (1997) Minimizing Technological Oversights: A Marketing Research Perspective. In: Garud, R., Nayyar, P.R. and Shapira, Z.B., Eds., Technological Innovation: Oversights and Foresights, Cambridge University Press, Cambridge, 214-230.
http://dx.doi.org/10.1017/cbo9780511896613.014

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