TITLE:
A Strategic Evaluation on Competency of Karnataka Destinations through Destination Management Organizations
AUTHORS:
Bindi Varghese
KEYWORDS:
Tourism, Destination Management, Integrated Planning, Destination Management Organizations (DMOs), Destination Management, Destination Marketing, Competitive Advantage, Urban Planning
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.6 No.2,
February
22,
2016
ABSTRACT: The urban and territorial changes caused by tourism are well introspected areas in contemporary scientific literature. This article adopts an integrative approach with a framework connecting scientific traditions of destination management and competitiveness with a case study of Karnataka’s destinations. Tourism is a strategic economic activity in Karnataka, but the uniqueness of the governing bodies accentuates integrated planning pioneering with several distinguishing features. The collective investigation of the development of tourism in the state and the recent narration of territorial planning directs towards conclusions regarding the role of Destination Management Organizations in tourism with urban and contemporary development, which has resulted in the creation of a competency model, and the role methodical planning. This paper accentuates the role of DMOs, responding to the need for a destination management. For this purpose the various functionalities, activities and roles of DMOs are evaluated though literature reviews.