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Ashley, C., Noble, S.M., Donthu, N. and Lemon, K.N. (2011) Why Customers Won’t Relate: Obstacles to Relationship Marketing Engagement. Journal of Business Research, 64, 749-756. http://dx.doi.org/10.1016/j.jbusres.2010.07.006

has been cited by the following article:

• TITLE: Exploring the Determinants of Perceived Irreplaceability in Online Community

  AUTHORS: Yongwei Jiang

  KEYWORDS: Online Community, Perceived Irreplaceability, Perceived Investment, Perceived Benefit

  JOURNAL NAME: Open Journal of Social Sciences, Vol.4 No.2, February 22, 2016

  ABSTRACT: With the rapid development of online community, it is a challenge for many community operators to retain existing users. By integrating perceived investment and perceived benefit that user achieves through online community usage, we propose a research model to investigate the determinants of perceived irreplaceability of online community users. Based on the data collected from 336 users of online community, we empirically test the proposed model. The results of structural equation modeling analysis indicate that personalization, learning and hedonic value jointly determine online users’ perceived irreplaceability.